Laurie Falk

Laurie was born and raised on a beef cattle farm in Madison County, Virginia, learning the importance of a strong work ethic growing up. She earned a Bachelor’s degree in Business Management from Virginia Tech, and went on to embark on an entire career in customer service, which parlayed into real estate.

After purchasing her second home in 2016 (she bought her first house in Glen Allen at age 25), Laurie decided to pursue her passion for the business, transitioning real estate from being her side passion to her full-time profession. Laurie has not regretted a minute – she loves helping people reach their real estate goals! Joining the Hogan Group, she specializes in residential sales in Virginia in all price ranges, and is committed to being her absolute best at providing top-notch client service.

Laurie goes above and beyond, putting the time and effort in to satisfy the needs of her buyers and sellers. She sees herself in their shoes, relates well to all types of people, and doesn’t quit until the job is done. Laurie proved this in the world of big box retail management and in the utility industry, where she did everything from interacting with executives, to wearing a hard hat and steel toe boots in muddy fields to help fix problems.

Laurie, her husband, and their two daughters reside in Madison County with the family dog. In her free time, she likes baking (especially complicated layer cakes), and pretending she’s a DIY master on home improvement projects.